Over the last few weeks, Cadbury Ireland’s latest campaign has been looking to settle a nationwide debate that’s caused endless heated discussions and fiery fallouts over the years… What is Ireland’s Favourite Snack?
Kicking off the ultimate Snack showdown, biscuit lovers were invited to answer this controversial question by voting for their favourite Cadbury Snack treat over on Cadbury Ireland’s Instagram; #Purple Snack or #Yellow Snack. Over 6,000 votes later, after much debate and deliberation from the Irish public, Ireland’s Favourite Snack has been declared today. And the winner is… Purple Snack!
The power of Purple Snack proved too much for the Irish public to resist, leading to a resounding victory for the beloved biscuit. Thousands of Snack fanatics took to Cadbury Ireland’s Instagram to share why Purple Snack is their winner. From its smooth sandwich centre covered in chunky Cadbury chocolate to how well this treat pairs with a warm cuppa, the Irish people weren’t shy in sharing their unwavering grá for Purple Snack.
Of course, that’s not to say Yellow Snack doesn’t have its own legion of loyal fans. Thousands of Snack-aholics said yes to Yellow in the nationwide vote, citing this scrumptious shortcake biscuit, perfect for sharing and coated in deliciously creamy chocolate, as their treat of choice. So, it’s safe to say both delightful treats have firmly cemented their place as Ireland’s number one biscuit brand*.
Settling a dispute that has divided Ireland’s biscuit lovers for decades, this all-important vote took place over on Cadbury Ireland’s Instagram, with ten lucky voters winning a €250 cash prize. Prompting the most controversial debate since pineapple on pizza or whether chocolate belongs in the fridge, you can view the nation’s all-important votes in the comments section HERE.
