Tesco Ireland has once again proven its excellence in the beef category by securing eight awards at the esteemed World Steak Challenge 2024. This significant achievement highlights Tesco’s commitment to quality, sustainability, and innovation in meat production.
The retailer secured one gold for its Rib Eye steak produced by Kettyle Irish Foods, as well as three silver and four bronze awards for several of its Tesco Irish and Tesco Finest Ribeye, Fillet and Striploin steaks.
Tesco Ireland, Category Director, Fresh Food John Brennan said, “We take great pride in the quality of the meat on offer in our stores and it is wonderful to see such a wide selection of our steaks achieving accolades like this on a global stage.”
100% of the own-label beef Tesco Ireland sells is sourced from Irish farms, and its dedication to provenance and sustainability ensures that their steaks are not only of exceptional quality but also produced with respect for the environment and animal welfare.
In June of this year, Tesco Ireland also received several top awards at the prestigious Monde Selection Awards in Brussels. For the first time, Tesco was also awarded two prestigious Grand Gold Awards for its Tesco Finest Certified Irish Angus Rib Eye Steak and its Tesco Finest Certified Irish Angus Rib Eye Joint with Black Pepper and Irish Atlantic Sea Salt.
