This year, Tayto is celebrating 70 years of the original Irish crisp. As Ireland’s favourite crisps and snack brand*, Tayto is pulling out all the stops to mark this exciting milestone, with an interactive Roadshow, commemorative packaging and a heart-warming collaboration with An Post combining to create an unforgettable year for Tayto enthusiasts.
Tayto is an iconic brand that is synonymous with crisps in Ireland. The brand’s foundation dates back to 1954, when Joe ‘Spud’ Murphy spotted a niche in the Irish market for flavoured crisps and the rest, as they say, is history.
This year, this very history will be showcased by Tayto through the brand’s 70th Birthday Roadshow. The ‘Tay70’ birthday exhibition will showcase Tayto in an engaging and interactive series of experiences, that will be rocking up all around the country. There will be a reeling in the years style showcase of the brand, memorabilia, games and fun activities for all ages.
Tayto will be hitting the road on 22nd June, stopping at the following locations along the way:
June: 22nd Galway Shopping Centre and Kaleidoscope 28th – 30th
July: Bray Beach BBQ 20th -21st & Bray Braeve Maeve 27th – 28th
August: Bray Airshow 4th – 5th & the Rose of Tralee Festival 17th -18th
If you can’t join in on Tayto’s celebrations at one of the Roadshow stops, you can still enjoy a taste of the birthday magic with Tayto’s brand new, limited edition 70th packaging. The new 70th packs will feature the Tay70 logo on the Cheese & Onion 6 pack and impulse pack and will be available in stores nationwide from June.
The party doesn’t stop there, Tayto is also teaming up with An Post this year to Send Love with Tay70 celebrations even further afield. Throughout June and July, An Post envelopes will feature a Tayto 70th celebrations postmark.
As Tayto is one of the most-missed food by Irish emigrants around the world, the An Post collaboration will also encourage Tayto fans to send the things people really want to their family and friends at home and abroad. By Sending Love, and Sending Tayto, this will allow Tayto fans to enjoy the true taste of home, no matter where they are. An Post are making it as simple as possible with Pre-paid packaging to send the things they really want! To celebrate, An Post and Tayto will give 10 lucky winners the chance to Send Tayto to their loved ones across the World.
Last but not least, Tayto also has some exciting digital elements to their celebrations as they have a new Tayto memories feature on www.taytocrisps.ie where fans can share their pictures and memories of Tayto for a chance to win a box of Tayto. Mid-June also sees the launch of their 70 days of giveaways with prizes to won every day for 70 days across a special Tayto microsite.
One thing for sure is that, Mr. Tayto certainly knows how to mark a milestone!
