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SPAR announces magical in-store competition ahead of SPAR National Tree Day 2024

Posted on: 02 Sep 2024

SPAR is delighted to announce its fourth year of SPAR National Tree Day sponsorship, in partnership with The Tree Council of Ireland. SPAR National Tree Day, which takes place on Thursday, 3rd October 2024, calls on children, teachers and parents to take the pledge and plant one of the 2,000 Native Irish Hawthorn tree saplings that are FREE to primary schools on www.treeday.ie.

 

The theme for this year’s SPAR National Tree Day is “Trees are Magic - Draíocht na gCrann” and to celebrate SPAR will be planting some magic under it’s trees in stores across the country. For the month of October, each SPAR store will be home to a fairy who will be inviting local children to leave a wish at their door. Each fairy door will have a QR code for parents to scan, share their child’s wish and be in with the chance of making their child’s wish brought to life. 

 

SPAR National Tree Day is dedicated to celebrating and promoting the importance of trees in our environment, encouraging primary school children, teachers, and families across Ireland to connect with the magic of nature through educational activities and tree planting. This year’s campaign focuses on the native Hawthorn tree, also known as Crataegus monogyna or An Sceach Gheal, which has roots in folklore and is believed to have special magical properties; importantly it plays a vital role in Ireland’s ecosystem.

 

SPAR Sales Director, Colin Donnelly said: “We are thrilled to continue our partnership with the Tree Council of Ireland and support SPAR National Tree Day. Through this collaboration we aim to enhance awareness and engagement with our natural environment, leaving a lasting legacy for future generations. We believe that education is key to fostering a deeper connection with nature. By providing resources and opportunities for children to learn about trees and their ecosystems, we hope to inspire the next generation of environmental stewards.”

 

To learn more about this year’s SPAR National Tree Day and for schools to claim their FREE native Irish Hawthorn tree sapling, visit www.treeday.ie