Nescafé is introducing the first paper refill pack for Nescafé Gold Blend that can be easily recycled through kerbside collection.
This innovative paper refill pack reduces packaging weight by a remarkable 97 percent compared to the traditional 200g glass coffee jars.
Designed with convenience in mind, the paper packs can be used to refill the glass jar and give it a longer life, all whilst providing the same great taste and iconic rich aroma that Nescafé fans know and love. Once the refill pack is empty, it can be easily recycled through kerbside collection.
Carol Anne Deasy, Nescafé Marketing Manager at Nestlé Ireland, said:
“We are thrilled to introduce Nescafé's first paper refill pack representing a positive step towards our sustainability goals.
“Nescafé is dedicated to driving positive change and offering more sustainable choices whilst offering the same great coffee and the iconic rich aroma that people love."
The new 150g paper refill packs will be available in Tesco stores across Ireland from May.
The launch builds upon Nescafé’s earlier success with the introduction of recyclable refill pouches in 2022, demonstrating the brand’s ongoing commitment to sustainable packaging and to Nestlé’s goal to reduce its use of virgin plastic by one third by 2025.
In addition to improving the sustainability of its packaging, Nescafé is striving to make coffee farming more sustainable. All coffee used in Nescafé products made in Ireland is 100% responsibly sourced, ensuring that every cup of Nescafé coffee can help make a difference.
