Marks and Spencer have today, Thursday 11th July, launched the latest phase of the Farm to Foodhall campaign, with a new ad featuring one of M&S Producers, a Co. Dublin based Bakery, featuring Head of New Product Development, Susie Hill, and M&S Food Ambassador, Mark Moriarty.
This campaign captures Mark meeting Susie to explore the Dublin product development kitchen and find out just why M&S’ San Francisco Sourdough is a cut above the rest. Susie credits the live starter as the key to the bread’s unique tangy flavour as well as creating the delicious open texture and golden-brown crust. Susie and her team of expert bakers understand the time required to create the perfect dough and so are committed to spend 30 hours on each individual loaf before it is baked fresh in store every day - a process which is exclusive to M&S stores across Ireland.
The Farm to Foodhall campaign highlights just a few of the farmers and producers across Ireland who supply trusted quality Irish food to M&S customers as well as the ongoing work at M&S in expanding upon its existing range of products sourced from Ireland. Whether it's top-quality premium meats from Irish farms, dairy products like artisan cheeses, or fresh fruits and vegetables grown on Irish soil, customers can enjoy the very best of what Ireland has to offer, sourced to highest quality standards of M&S.
Commenting on the campaign, Eddie Murphy, Country Director for M&S Ireland and Northern Ireland, said: “Our Farm to Foodhall campaign continues to champion the incredible work of our M&S Select Farms and producers in Ireland. We are following on from previous editions, where we visited our Dublin based berry supplier, where we source our Irish stem-picked Strawberries as well as our brilliant lamb farmers in County Mayo.
In this next phase, we’re heading to our sourdough supplier in Co. Dublin as we want to offer our customers quality Irish products, sourced locally. This San Francisco Sourdough takes over 30 hours to make, fermented slowly, and with no artificial ingredients such as commercial yeast providing the very best in freshness and quality for our customers.’’
M&S ambassador Mark Moriarty added: "I really enjoyed my time heading down to Susie and the team in the development kitchen. Seeing firsthand the passion and dedication that goes into producing such high-quality Irish bread gives me so much inspiration to cook at home. The M&S San Franciso sourdough is absolutely delicious, and it's even better knowing that we're supporting local producers when we shop in store.”
For more information about Farm to Foodhall, visit:
https://www.marksandspencer.com/ie/c/food/from-farm-to-foodhall
