New pack celebrates ongoing partnership with World Heavyweight Champion Boxer Anthony Joshua
In a significant move for the brand and celebrating its partnership with two-time World Heavyweight Boxing Champion Anthony Joshua, Lucozade Sport Ireland has launched Anthony Joshua Fruit Punch 750ml bottle. The launch also includes a 4x500ml ‘drink later’ pack.
A great tasting Apple & Raspberry flavour, Fruit Punch provides the same B Vitamins, carbohydrates and electrolytes as the current range to enhance hydration and help maintain performance during endurance exercise. Lucozade Sport is Ireland’s number one sports drink, holding 63% of the drink now sports category .
Lucozade Sport will invest in a large-scale, through-the-line campaign, including a brand-new TV advert featuring Anthony Joshua. The brand is also offering Irish consumers the chance to win a money-can’t-buy experience for them and a friend to meet and train with Anthony Joshua at his gym in London. Transport to and from Ireland to his gym is included.
Consumers can enter now on Lucozade Sport Ireland’s Facebook page: @LucozadeSportIRL.
Philip Keenan, Marketing Manager, Lucozade Sport Ireland, said: “We are delighted to bring AJ fruit punch to the Irish market with significant supporting investment, to celebrate our ongoing partnership and his forthcoming fights.”
