Pictured is Cavan's Ally Cahill at the launch of Lidl Ireland’s new range of milk packaging featuring Ladies Gaelic Football player profile cards. The range, which will feature on over half a million milk cartons each week from Monday 29th July, puts a spotlight on star players and encourages the public to ‘Get Behind the Fight’ by attending the TG4 All Ireland Championship Finals taking place on Sunday 4 August in Croke Park.
National research commissioned by Lidl revealed that 50% of Irish people think there is a lack of female sporting heroes and 41% believe knowing someone who is playing is an important factor in driving attendance at women’s sporting events.
Four LGFA Ambassadors have been selected to feature on the new packaging - Kerry’s Síofra O’Shea, Galway’s Nicola Ward, Cavan’s Ally Cahill and Tipperary’s Aisling Moloney - which features a player image, statistics and personal information alongside their individual club crests.
