Optimum Nutrition®, the world's number 1 sports nutrition brand[1], and part of the Glanbia Performance Nutrition brand family, has today announced Leinster Rugby Player Hugo Keenan as a new ambassador, joining alongside some of the Optimum Nutrition® elite team including rugby player Marcus Smith, and Irish athletes Emma Duggan, Sean Finn and Nadia Power. Optimum Nutrition® is the Performance Nutrition partner of Leinster Rugby, providing its Elite Series product range and nutritional guidance to both men’s and women’s Senior Leinster Rugby squads.
The partnership is activated under the brand’s platform ‘There’s more of you in you’, which focuses on the idea that everyone has more inside them and how Optimum Nutrition® supports motivated athletes and fitness enthusiasts as they work to unlock their potential. Optimum Nutrition® believes that incredible performances are not reserved for the elite but, with the right training, nutrition, and commitment, anyone can achieve the extraordinary.
Through the partnership with Leinster Rugby, Optimum Nutrition® educates players on the importance of a food-first diet for elite performers and continues to make high quality sports nutrition products available to players. In his role as Optimum Nutrition® brand ambassador, Hugo Keenan will be offering a unique up close and personal insight into his training and nutrition via his social channels and bespoke content developed for the partnership.
Speaking at today’s launch, Hugh McGuire, CEO of Glanbia Performance Nutrition, the world’s no. 1 Sports Nutrition company said: “We are delighted to announce and welcome Hugo Keenan to the Optimum Nutrition team. Hugo embodies our high-performance goals and having had another standout season for Leinster, we are thrilled he has come onboard as one of our Optimum Nutrition ambassadors. We are also delighted to work with Leinster Rugby as their Performance Nutrition Partner. The players and staff at Leinster Rugby share our values and epitomise our platform ‘There’s more of you in you’ through their consistency each season and drive to win. We look forward to seeing more brilliant rugby from Hugo in a Leinster jersey over the coming season and wish him the best of luck in France this Autumn.”
Leinster Rugby fullback Hugo Keenan added: “I’m delighted to join Optimum Nutrition as one of their brand ambassadors alongside some fantastic athletes I admire. Nutrition is a massive part of rugby and high-performance sport, providing the building blocks for each training session and match. With Optimum Nutrition as a partner, my Leinster Rugby teammates and I know we will be provided with the very best nutrition products for elite athletes, playing a significant role in support of our goals each season.”
