Holland & Barrett, one of Europe’s leading health and wellness retailers, is today announcing Barretstown, as its charity partnership for 2025, a prominent children’s charity that provides free, life-changing therapeutic camps and programmes for children living with cancer and other illnesses, and their families. Through this partnership, Holland & Barrett has committed to raising vital funds through the support of colleagues’ fundraising efforts and customer donations, which will make a real difference to Barretstown’s incredible work.
Nationwide, Holland & Barrett team members will participate in a range of fundraising events and challenges throughout the year, starting with Barretstown’s Annual Dublin Mountains Challenge Fundraiser in May. This event will be one of the cornerstone events for this partnership and will see participants trekking through the picturesque Dublin Mountains to raise much-needed funds for the charity’s mission.
Customers can also support the cause by donating at till points across Holland & Barrett’s 68 Irish stores and online.
Adam Moore, Director of Stores in ROI, Holland & Barrett, comments:
"I am extremely proud and honoured to be partnering with Barretstown. Having already had the privilege of meeting some of the amazing Barretstown staff and volunteers, I can say firsthand, the work they are doing is truly transformational. Holland & Barrett has built a strong connection with our Irish customers, and we are eager to give back to the community that has supported us. Partnering with Barretstown as our chosen Irish charity was a natural and heartfelt decision as it aligns perfectly with our values. I am excited to see what our stores and customers can do as we aim to raise vital funds, allowing us to help support as many children living with serious illness and their families as possible"
The partnership will see strong engagement from Holland & Barrett retail staff, who are already excited to kick off a number of fundraising events in 2025. The goal is to help raise vital funds to support the 27,000 campers Barretstown hopes to serve through its residential and outreach programmes this year. With €3,024 needed to sponsor a full weekend camp for an amazing family, the funds raised will make a significant impact, giving children and families the opportunity to rest, heal, and laugh together.
Dee Ahearn, CEO of Barretstown, reflects on the partnership:
“We are delighted to be chosen as Holland & Barrett’s new charity partner this year and on behalf of all the children, families, volunteers, and staff at Barretstown, I would like to extend my sincere thanks to them for supporting our vital cause. It is through partnerships like this, that we can continue to serve children with cancer and other serious illnesses, and their families, as well as expanding our medically endorsed camps and programmes. We are excited for Holland & Barret to launch this partnership with the pennies round-up initiative at tills in each of its 68 stores in the country. This is a fantastic opportunity and a great start to our 2025 fundraising campaign. The team at Barretstown look forward to working closely with Holland & Barrett across the year on a number of innovative initiatives that will deliver real impact.”
In addition to fundraising, Holland & Barrett colleagues will take part in team-building days and “Helping Hands” volunteering projects at Barretstown. These activities, which include painting, gardening, planting flower beds, and general housekeeping, will help ensure Barretstown’s facilities are safe, welcoming, and ready to host families for their camp experiences.
Holland & Barrett and Barretstown encourage the public to get involved and support Barretstown’s work. Visit Barretstown.org to learn more about their programmes, donate, or explore ways to get involved.
