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Global FMCG Revenue Growth Leaders Gather in Dublin for Conference on Reigniting Consumer Spending

Posted on: 27 Mar 2025

Revenue growth leaders from around the world are gathering in Dublin this week for the inaugural 2-day EPIC Growth Exchange (EGE) conference focused on sharing different approaches to reigniting consumer spending which kicked-off today in the Bord Gáis Energy Theatre.

 

As consumer spending tightens, the challenge is not just selling, it’s inspiring people to buy. Brands, retailers, and online suppliers must work together to create smarter, more compelling ways to nudge shoppers back into stores and crucially, into the mood to spend.

 

The conference is the brainchild of Matt Johnston, CEO of EPIC Conjoint, an Irish technology company and a specialist in conjoint analysis, which measures the value consumers place on a product and service and the associated price they are willing to pay for that product or service.

 

Consumer behaviour guru and author, Rory Sutherland, Vice-Chairman of Ogilvy UK, will be the keynote speaker at the event and will deliver an address entitled, ‘How human behaviour regularly defies logic and supporting data’.

 

Matt Johnston, CEO of EPIC Conjoint said, “The aim of the EPIC Growth Exchange conference is to bring together the sharpest minds in FMCG and retail to share bold ideas on how to stimulate consumer spending by blending behavioural insight with cutting-edge technology used to determine pricing strategies, to uncover new opportunities to reignite shopper engagement, and turn declining footfall into rising sales. I am delighted that we are hosting the inaugural EGE in Dublin and I hope that its success will lead to it becoming an annual event hosted in different countries around the world.”

 

EPIC Conjoint, which is headquartered at NovaUCD in Dublin, has successfully delivered >900 conjoint analysis projects for global brands such as; Kraft Heinz, Heineken, Unilever, Danone, AB InBev, Pepsico, and Dell. Last year EPIC Conjoint was ranked a Deloitte Technology Fast 50 company.

 

Other speakers at the 2025 EPIC Growth Exchange include; Alex Suciu, Global Vice-President Strategic Revenue Management, Mars Wrigley; Beatriz Neves, Global RGM Manager, Kraft Heinz; Heather Jackson, Founder and CEO, GenM; David O'Connor, RGM Lead, Heineken; Malachy O'Connor, Food Industry Consultant, IPLC Partner, ex Aldi and Tesco Buying Director; David Sharkey, Communications Consultant to Stade Rochelle XV, Arsenal Women's XI, Dublin GAA, and Andy O'Brien, Commercial Director, EPIC Conjoint and a guest lecturer on pricing at the UCD Michael Smurfit Graduate School of Business.

 

For further information about the conference visit https://www.epicconjoint.com/epic-growth-exchange-2025/