Glenisk has been announced as the winner of Love Irish Food and Global’s inaugural Big Bus Brand Drive for 2024.The award will provide Glenisk with €86,000 in media space in a highly visible, national bus advertising campaign, enhancing its visibility among Irish consumers. The award continues Love Irish Food’s media partnership with Global, one of the country’s leading outdoor advertising companies.
The prize consists of 150 bus SuperSides over a two-week period as well as 10 MegaRears across a four-week period, delivering both impact and significant audience coverage for the yoghurt brand. The campaign will appear in Dublin, Cork, Galway, Limerick and Waterford.
The Big Bus Brand Drive is the latest initiative from Love Irish Food and Global and places Irish food brands at the centre of the highly competitive media marketplace.
Accepting the award, Emma Walls, Commercial Director of Glenisk said: “I’m delighted to accept the inaugural Love Irish Food and Global Big Bus Brand Drive Award for 2024 on behalf of Glenisk. Love Irish Food distinguishes itself by applying a rigorous membership standard and working tirelessly to promote locally-produced Irish food and drink brands, making it an important partner for Glenisk. In turn, their partnership with Global for the Big Brand Bus Drive will help to deliver high-impact visibility for Glenisk during a key trading period. We’re looking forward to bringing the campaign to buses across Ireland’s cities this year.”
Kieran Rumley, Executive Director, Love Irish Food said: “We would like to congratulate Glenisk on winning the inaugural Big Bus Brand Drive award, and we are proud to present them with this prize. This new award, in partnership with Global, is focussed on assisting well developed brands in their brand growth objectives at a time in the market where budget support for brands is being challenged. The competition attracted many entrants from the Love Irish Food membership but ultimately, Glenisk are the worthy winner. This award will give Glenisk increased visibility amongst its current customers and help them reach new consumers in 2024. We look forward to helping to promote them throughout this year and seeing continued success for the company.”
Antoinette O’Callaghan, Head of Marketing, Global in Ireland added: “The Big Bus Brand Drive is a fantastic opportunity for a well-established Irish brand to drive its brand awareness and consumer base while making a significant impact with shoppers on the path to purchase. Glenisk is an impressive company with an incredible story, and we look forward to seeing this campaign come to life throughout this year.”
Glenisk is one of Ireland’s largest yoghurt makers. For over 30 years, Glenisk has been producing some of Ireland’s best-loved dairy products. The company works with small family farms to source the finest organic cows’ milk and goats’ milk for their award-winning range of yoghurts.
The company has overcome great challenges, recovering from a devastating fire at their yoghurt plant in Tullamore two years ago.
