Can’t live without cheese? No? Then you’ve given a whole nation of cheese lovers the ick.
It seems it’s not the Roman Empire that the Irish can’t stop thinking about, but Cheddar, Red Leicester and Feta instead.
This is because a huge 61% of people in Ireland consider themselves cheese ‘obsessed’ - so much so that it could decide their future partner, as anyone who turns their nose up at the good stuff is deemed a walking red flag. The research also revealed 14% of cheese enthusiasts are distrusting of people who aren’t a fan of their favourite food, and 34% of people will judge someone who doesn’t like cheese.
This research was conducted in Ireland to mark the launch of the renowned Cheez-It snack which is a famous billion-dollar brand in the US. Ireland is just one of two EU markets where this iconic brand is landing. Cheez-It will be available in two flavours, Double Cheese and Cheese & Chilli and cheese lovers will no doubt be eager to try the new snack on offer. Guaranteed to hit the spot, they are baked with 100% real cheese, while its unique curved shape gives it the ultimate satisfying crunch. And as it’s baked, not fried, the flavour packs a powerful punch.
The research also showed that 47% even argued that cheese was something they couldn't live without. In fact, ‘obsessives’ have gone to great lengths to get their ‘cheese hit’, with nearly half of respondents revealing they’ve snuck their own cheesy snacks into places, with 6 out of 10 people craving cheese daily, or weekly.
Cheese fanatics are willing to go to drastic lengths to show their commitment to the food. 59% say they wouldn’t give ‘edam’ who knows about their obsession, and 1 in 10 would happily get a tattoo declaring their love for it.
Three quarters of Irish people believe that cheese is delicious and cheddar days are ahead for this cheese obsessed nation as Cheez-It has launched in Ireland.
Ann Rose Eng, Cheez-It spokesperson, shares her excitement on the special launch: "As we know from our research, cheese is one of the nation's favourite foods and it’s clear the Irish will go to extreme lengths to show their love for it. We are delighted to launch this renowned US blockbuster into the Irish market and hope consumers across Ireland love it as much as we do.”
Cheez-It is available from all major stockists in Ireland.
Product Information
Product: Cheez-It
Flavours: Double Cheese, Cheese & Chilli
Available from: August 2024
Pack size:
Double Cheese: 40g, 120g
Cheese & Chilli: 40g, 120g
RRP*:
40g RRP €1.40*
120g RRP €3.39*
*Retailers are free to set their own prices and is at their sole discretion
