Gamers and foodies prepare to be a-maze-d by an exciting announcement, as the world’s favourite cookie brand* unveils a new collaboration with pop culture legend, PAC-MAN. On a mission to encourage fans to chase playfulness through unique experiences, the two global icons have united so you can master the maze while enjoying your favourite cookie - what could be better?
To celebrate the coming together of these two icons, OREO has released six OREO PAC-MAN Special Edition cookies, complete with special-edition packaging, inspired by the classic PAC-MAN game.
Cookie and gaming fans across Ireland can get involved and #chaseplayfulness at www.oreo.eu, to unlock exclusive games and the chance of winning amazing prizes. For ROI residents, purchase of a product is not required to participate in the promotion, however fans with the limited-edition packs can scan each of the embossed OREO cookies to unlock exclusive gaming experiences.
By chasing playfulness fans can win a range of incredible prizes, including a Playable Mini OREO PAC-MAN arcade, a money-can’t-buy OREO PAC-MAN arcade cabinet, a PAC-MAN keyring, and even a once in a lifetime holiday to Japan, to spend a week in the home of PAC-MAN with a visit to Bandai Namco’s new gaming centre. OREO will be revealing multiple ways for Irish consumers to win, so fans are encouraged to keep an eye out at @OREOUKI.
Perrine Pierrard-Willaey, Marketing Director Europe at OREO said: “At OREO we’re always looking for new ways to add a twist to the way we snack and play, which is why we’re launching the latest in a line of groundbreaking partnerships, which has previously seen us collab with world-renowned brands like Xbox and Batman. We hope this activity helps cookie and gaming fans to chase playfulness as they take part in this nostalgic gaming experience.”
“OREO and PAC-MAN are renowned for their commitment to playfulness, which makes it a seamless collaboration”, said Aadil Tayouga, Licensing & Business Strategy Director at Bandai Namco Europe. “Both brands appeal to all generations and we can’t wait to see families and friends coming together to enjoy OREO cookies while playing PAC-MAN games for fun and bonding moments.”
Seamus Harahan, Brand Manager Biscuits & Baked Snacks – Ireland said: “We’re extremely proud of this new partnership with PAC-MAN. Playfulness has always been part of the OREO brand's DNA, so partnering with this pop culture legend is the perfect fit, and we’re excited to see this campaign launch in Ireland. Cookie and gaming fans across Ireland can chase playfulness from now until April 2024 to enter to win some amazing prizes at oreo.eu.”
Fans looking to participate in the fun can visit www.oreo.eu, where the main promotion will be live from 15th January 2024 and where T&Cs can be found. Keep an eye on our @OREOUKI social channels for more ways to get involved and win prizes, as well as joining in the conversation.
*Source: Euromonitor Int. Ltd; Snacks 2023 ed.; Sweet Biscuits brand share 2022 retail value sales
