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Centra launch deli-licious new breakfast item

Posted on: 08 Oct 2024

Breakfast just got better! The beloved Superquinn sausage takes centre stage with Centra’s new must-try breakfast offering: The Egg Muffin, available now in selected stores nationwide for just €4 each.

 

Inspired by the enduring popularity of Centra’s Chicken Fillet Roll, this breakfast innovation is set to brighten up your morning. The hero of the dish? None other than the fan-favourite Superquinn sausage, a staple in Irish households.

 

The Superquinn sausage and Egg Muffin is the first time the Superquinn sausage has been turned into a patty, and makes a delectable addition to Centra’s already renowned deli offering.

 

To celebrate the launch the Egg Muffin, Centra has collaborated with content creator Mick ‘The Muffin Man’ Medeiros, who took to the streets of Dublin to get first hand-reactions from the public. Speaking on the new deli offering Mick says “I was delighted to be asked to be the official ‘Mick The Muffin Man Medeiros’, I’m a big believer in a good breakfast and you can’t get much better than a Superquinn sausage. Breakfast just got better, thanks to Centra!”

 

Mick, who is known for his vox-pop style content on social media, has been asking the people of Dublin for their first reaction on the Egg Muffin; “You can’t go wrong with Superquinn sausage,” says one Centra customer, while another rates it 11/10.

 

As part of Centra’s Simple Saver offering, you can pick up an Egg Muffin and a Frank and Honest coffee for just €6. Centra’s Simple Savers is a new initiative from Ireland’s leading convenience retailer designed to make on-the-go shopping easier, quicker, and more cost-effective for customers across the nation. Lighting up Centra stores nationwide since the 5th of September, Simple Savers offers a surge of mega value deals that help customers save time, money, and effort.