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America’s favourite snack makes its cheezy Irish debut

Posted on: 25 Jul 2024

Cheese lovers might want to take a seat for this one... Due to popular demand, the iconic American favourite - Cheez-It - has finally crossed the pond, bringing the perfectly thin and crispy and totally cheesy snack to Ireland.

 

Guaranteed to hit the spot, they are baked with 100% real cheese while its unique curved shape gives it the ultimate satisfying crunch.  And as it’s baked, not fried, the flavour packs a powerful punch. Launching on to the Irish scene are Cheez-It Snap’d in two flavours, Double Cheese and Cheese & Chilli, these drool-worthy snacks deliver a party for your palate with every crunch.

 

Available nationwide from early August 2024, the Irish can finally get a bite of the action and revolutionise their snack game. Perfect for parties, as an afternoon pick-me-up, or as a savoury treat, the ultimate Cheez-Hit has entered the chat.

 

The two flavours that are set to fill every snack lover’s desires include:

  • Double Cheese: Packed with twice the cheesy punch, it's the perfect snack for those looking for a super cheesy delight
  • Cheese & Chilli: A bold blend of cheesy flavour with a spicy kick, ideal for those looking to turn up the heat

A spokesperson from Cheez-It shared their excitement, saying: “We’re absolutely thrilled to bring Cheez-It to this side of the Atlantic! We know Ireland is a nation of cheese lovers, and as this snack is baked with 100% real cheese, the only thing people won’t love is that it didn’t come to Ireland sooner!”

 

Cheez-It Snap'd is available from all major stockists in Ireland.

 

Product Information

Product: Cheez-It Snap’d

Flavours: Double Cheese, Cheese & Chilli

Available from: August 2024

Pack size:

Double Cheese: 40g, 120g

Cheese & Chilli: 40g, 120g

RRP*:  

40g RRP €1.40*

120g RRP €3.39*

 

*Retailers are free to set their own prices and is at their sole discretion.