AB InBev and C&C Group plc (C&C) announce an update to off trade operations in the Republic of Ireland (ROI) and additional distribution changes across Great Britain (GB).
Effective from 1st January 2025, AB InBev will distribute all owned products (including Budweiser, Corona and Stella Artois) directly to off trade customers in the ROI. C&C Group will reassume control and distribution of its owned cider portfolio, including Magners, across the on and off trade in GB.
AB InBev and C&C have an effective distribution partnership and remain committed to close collaboration to ensure a seamless transition for customers.
Brian Perkins, President, Budweiser Brewing Group, part of AB InBev said: “C&C Group and AB InBev have established a valuable partnership over the years, and we will continue to build upon this across the UK and Ireland. We are confident about this new direction for AB InBev in the Republic of Ireland, and we are delighted to be able to leverage the full strength of our portfolio to accelerate growth in this key market."
Ralph Findlay, Chief Executive Officer & Executive Chair, C&C Group adds: “We have a strong relationship with AB InBev and continuing this partnership remains a key element of our distribution plans. We’re excited about the opportunity to develop and invest in our Magners brand to drive growth as part of our cider portfolio across the on and off trade in Great Britain.”
