Heinz and Barnardos have teamed up for the third consecutive year to support vulnerable families in Ireland with the launch of limited-edition 'Heinz Meanz Mealz' Beanz three-packs. The iconic Beanz packaging has been given a special makeover, and fans of this mealtime staple can pick up a pack from stores nationwide from today.
For every pack purchased, Heinz will donate to Barnardos Breakfast Clubs. The children’s charity provides nutritious foods, such as Heinz No Added Sugar Beanz - naturally high in protein and fibre - at selected Barnardos centres across Ireland.
This year’s initiative centres around bringing families together around the table and recognising the importance of family mealtimes.
Elaine McCague, Head of Commercial & Marketing at Heinz, said; “We’re very proud to be continuing to support the incredible work of Barnardos in Ireland, and are so excited to relaunch our limited-edition ‘Heinz Meanz Mealz’ three-packs for the third year in a row. Each year our work together deepens as we make long term strides to support thousands of vulnerable families in Ireland.”
Seán Bergin, National Fundraising Manager at Barnardos, said: "We are so excited and grateful to be partnering with Heinz for the third year. Last year, Barnardos supported over 26,000 vulnerable children and families throughout the country and the Heinz partnership helped provide thousands of meals to our services. This initiative once again will raise much needed funds to support those who need it. We share a joint ambition to drive long-lasting change for some of the most vulnerable families in Ireland. Because childhood lasts a lifetime."
TV presenter and podcaster, Vogue Williams, is joining the meals mission for a second year as campaign ambassador, shining a spotlight on Barnardos’ services and Heinz’s mission, raising further awareness of their incredible work together.
The Mum of three who has a following of more than 1 million people on Instagram, many of whom are parents themselves, sees this as an opportunity to inspire those in a position to help to take action, but let those who may need it know support is there from services such as Barnardos.
Speaking about the ambassadorship, Vogue Williams said; “I’m so pleased to be working with Heinz and Barnardos once again. It’s so important to bring awareness to the incredible work they deliver in supporting vulnerable families across Ireland.
“Together, I hope we can not only raise awareness, but also highlight that a small, tangible act - such as buying a pack of Heinz Beanz – can have a big impact and help support those most vulnerable in our communities. I encourage everyone to get involved and help us make a lasting impact in the lives of these families.”
NEW three-packs of ‘Heinz Meanz Mealz’ Beanz will be available throughout August and September from major retailers such as Dunnes, Tesco, SuperValu and Aldi from today, as well as convenience stores. RRP €3.59. Prices are at the sole discretion of the retailer.
To find out more about the donation, visit www.barnardos.ie
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