Tesco colleagues and customers nationwide delivered the most successful Annual Food Appeal in its 10-year history in recent days. The annual Food Appeal in-store and online saw customers donate €230,000 worth of food and essential household items to support local community organisations, in partnership with FoodCloud. To further support those in need this Christmas, Tesco has topped up the Appeal with a 20% bulk donation of food, meaning over €275,000 worth of food and household necessities will be donated to communities nationwide.
In-store, volunteers from organisations collected the items donated over three days (2nd, 3rd and 4th Dec) and will now distribute them to local individuals and families most in need. The top-up donation made by Tesco will be distributed by FoodCloud Hubs in Dublin, Cork and Galway.
Natasha Adams, Tesco Ireland CEO said “We’re very aware that many families are under a lot of pressure this year. Our partners at FoodCloud are redistributing twice the amount of food since pre-pandemic levels and the demand for food is growing. As an extra little help this Christmas, we want to give our support to these communities and will top up the Christmas Food Appeal food donations by 20% to support those in need. Thank you to all our customers and colleagues who donated over the weekend, as together, these donations make a real difference in supporting our communities.”
Since 2013, the equivalent of €1.5 million has been collected in food donations which have been shared with those in need in local communities. Tesco was the first retailer to partner nationally with FoodCloud in 2014, working to ensure no good food goes to waste. Since 2014, Tesco has donated the equivalent of over 17 million meals through its Surplus Food Donations Programme to more than 380 community groups throughout Ireland.
