Retailers sit between the economic forces of supply and demand. Profit is found in the balance between the pull of customers' needs and the push of supplier priorities. But getting there is a chatoic, difficult process with many moving parts.
Successful promotional activity demands the ability to discover and act upon new category opportunities, the foresight to predict the position of the market when supplier deals come into effect, and the accuracy to ensure that all pieces are in place when promotions land - all while maintaining clear, professional and consistent relationships with suppliers.
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